PLASTIC SURGERY MARKETING STRATEGIES & TACTICS
Plastic and cosmetic surgery, and related non-surgical procedures, are more popular than ever before. That’s good news, but it also means your practice faces more competition than ever. What are you doing about that? Marketing that worked in the past may no longer be enough – or even appropriate – to put your plastic surgery practice front and center to attract prospective patients.
So how should you be marketing today?
To answer that vital question, we’ve prepared this multi-chapter guide that will walk you through the key components you should be using in your marketing strategy. We’ll explain the “why” behind each one and give you examples and actionable tips you can put into play right away to sharpen your marketing plan and execution.
Successful marketing requires smart strategy
Prospective patients – women and men of virtually all ages – have many different reasons to consider cosmetic enhancement treatments or surgery. Will they choose your practice? They will if you are reaching out to them in the right ways. A well-integrated approach can increase name familiarity, demonstrate your credibility and expertise, and clearly differentiate you from competitors.
BRANDING: YOUR UNIQUE NAME AND REPUTATION
As a plastic or cosmetic surgeon, it probably feels as if you have more competition every week. Branding your practice has never been so important. You want a name that’s instantly recognizable, and a reputation that assures prospects you’re the skilled, professional guy or gal to trust with their procedure. Every detail about your brand has to be consistent, or your brand will be confusing and unclear.
Brand messaging
Our self-image is as much emotional as it is physical. Effective messaging has to appeal to your prospects emotionally, so semantics matter tremendously. It is critical to strike the right balance.
Beauty Tips that are Better than Plastic Surgery
Instant Eye Lift
The eyes are a focal point of the face, and when they look tired or gaunt it can have a major affect on the appearance. Instead of visiting your plastic surgeon for an upper eyelid lift, which can cost at least $2,500, visit your local salon for professional eyebrow waxing. Your waxing technician can reshape your eyebrows to produce more of an arch, thereby opening up the eye area and creating the effect of an instant eyelid lift. Eyebrow waxing typically costs anywhere from $25 to $60, depending on the type of salon that you visit.
Brighten Your Eyes
Dying your eyebrows a shade or two lighter than their natural colour can also make a person look years younger. The lighter hair will diminish the appearance of dark under eye circles and make the eyes appear more open and alert. An experienced hair stylist should do your eyebrow tinting, and the service generally costs about $30.
Treat Dark Circles
In addition to lightening the colour of your eyebrows, you can also use a creamy concealer that has yellow or peach undertones to reduce the appearance of dark circles. Apply the concealer to the area under the eyes up into the inner corner of the eyes. Pat the concealer into the skin using clean fingers or a make-up applicator until it has blended in. Many celebrities keep the area surrounding their eyes a shade lighter than the rest of the face to brighten the eyes. The cost of concealer? About $10 to $60.
Minimize Puffy Eyes
If the skin under your eyes looks too puffy on a daily basis, try purchasing an eye cream or another remedy to reduce their appearance. Eye creams that contain witch hazel, chamomile, or other herbs that reduce inflammation and puffiness can be used once in the morning and once at night to treat the condition. Eye creams typically cost anywhere from $7 to $150. If allergies are causing your puffy eyes, visit your doctor to get allergy medication and eye drops.
Accentuate Your Lashes
The final step to make your eyes look more rested and refreshed is to make your eyelashes pop. There are several ways that you can do this, depending on your budget. The first and least expensive option is to use an eyelash curler and mascara to enhance your lashes; splurging on a heated eyelash curler will make it easier to enhance the lashes. Women can schedule an appointment to get eyelash extensions. Eyelash extensions extend the length of lashes and last for four to six weeks.
THINGS TO DO BEFORE YOU UNDERGO COSMETIC SURGERY
Before you call and book an appointment for cosmetic surgery, sit down and think about why you want it. Is it something that’s bothered you since childhood? Or are you doing it to simply boost your self-esteem? Explore your thought process and ensure you’re doing this because you want to, not because a loved one is pressuring you, or you’re feeling like you have to keep up with your friends or colleagues. Here are a few things you should consider before making a life-changing physical alteration.
Do your research
“A great place to start is the Internet, says Dr. S, cosmetic surgeon and owner and director. When looking into a particular surgeon, cosmetic dermatologist or clinic, visit the following sites to verify that the doctor and/or clinic you are considering is accredited All surgeries performed in a clinic must be accredited and approved by the CAASF, and all physicians that maintain their fellowships in good standing are listed (along with their specialty and certification date) on the Royal College’s of Physician and Surgeon’s Maintenance of Certification section. Be thorough – you’re interviewing the people who will change the way you look, so take the extra time to investigate.
Don’t be shy
Just like a fresh set of highlights, if you like the way the furrow in your friend’s brow has suddenly vanished, ask her who did her work. To counter, if you didn’t love her work, make sure you get that surgeons name too, says. Ask your surgeon to show you before and after photographs of patients who’ve had the procedure(s) you’re considering. For further reassurance, ask to speak with a patient who visited the doctor you’re considering.
Get the right Doc for the job
If you’re after a nose job or an eyebrow lift, a physician who specializes in body contouring and breast augmentation might not be the best fit for you. Surgeons tend to develop reputations for what they’re best at. Look for someone with a specialty in your category of concern so they can best assist you in getting a great result.
Meet and greet
“At the end of the day, you need to meet the physician, interview them and see if there’s a sense of trust,” says. “If your friend had a good outcome, you probably will too.”
Best Plastic Surgery Books of All Time
The Real Beauty Bible
Deciding to have plastic surgery can be a difficult decision―but it is also a courageous decision that can leave you liberated and empowered. If you want to feel confident and better in your clothes and in your skin, you can do it―you can rejuvenate your body and change your life.
Operative Dictations in Plastic and Reconstructive Surgery
This text provides a comprehensive overview of operative dictations in plastic, aesthetic, and reconstructive surgical procedures, which will serve as a valuable resource for residents, fellows, and practicing surgeons. The book provides step-by-step operative details regarding all indexed plastic surgery cases that a resident is expected to be thoroughly acquainted with for his or her daily practice and examinations.
Practical Periodontal Plastic Surgery
Practical Periodontal Plastic Surgery, Second Edition builds on the success of the first edition to provide the qualified and trainee periodontist with an essential guide to the clinical requirements and step-by-step procedures of periodontal plastic surgery
Facing the Cut
How do you stay safe in a world where almost anyone can call themselves a cosmetic surgeon?Relying on online reviews, social media or ads is a game of chance if you don’t know what to look for.The first book of its kind, Facing the Cut takes you behind the scenes for an objective look into the fascinating field of plastic, cosmetic, and reconstructive surgery. Relevant and revealing, this book is more than a consumer guide — its stories will also inspire and empower you
Progressive Marketing Plan for a Plastic Surgery Practice
The Ultimate Custom Designed Marketing Plan for a Very Specific Type of Business! This book contains the detailed content and out-of-the-box ideas to market and grow a successful Plastic Surgery Practice. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable plastic surgery practice
Why cosmetic surgery is good?
Many people all around the world both the men and women get cosmetic surgeries done. Now, most of the society looks down upon them or frown over this indulgence of theirs. Little do they know it’s much more than merely an indulgence. One can say the world is divided into people who support cosmetic surgeries and those who are against. This is mainly because for them the pros outweigh the cons or vice versa.
Let’s Analyze Advantages and Disadvantages:
Pros
Confidence level
We’ve grown in a society that heavily glorifies looking a certain way. It has made it desirable. People who lack those society-constructed desirable features tend to feel undesirable. This causes a dip in their confidence. Indians are obsessed with fair skin. This naturally makes dark-skinned people opt for solutions that’ll make them look fairer. This is where cosmetic surgery centers. It helps you to break the pressure media has created for you to be thin, fair and tall. Women can take consultation from the gynecology hospital or clinic regarding the right age to get enhancements or any other doubt.
Enhancement of beauty
It makes you feel beautiful from outside, thus making you feel beautiful from inside. A woman who has small breasts can get them augmented by breast implants. Thus making her feel more effeminate and pretty.
Improvement in health
Many people’s health has considerably improved after getting cosmetic surgeries done. A person has had massive breasts all her life. A breast reduction surgery can greatly help in reducing the back pain she’s had. Many women complain about suffering extra pain in the back and shoulders due to the excessive burden put on by the large bust
Cons
It’s complicated
Medical technology has improved rapidly and so has our trust in the system. But the thing we often forget is no matter how harmless cosmetic surgery seems, it’s still surgery. Each surgery brings with it a lot of complications that can arise from anesthesia or other drugs for example.
Sets unrealistic expectations
Many women and men have unrealistic expectations from cosmetic surgeries. Say they want to get under the knife to make their nose look a certain way. There’s a huge probability that what they might expect it will look like post-surgery wouldn’t be close to what it actually does after the surgery. This might again cause disappointment. This would result in a dip in self-esteem whose improvement was the reason in the first place to opt for a cosmetic surgery.
Expensive procedure
Cosmetic surgery is an expensive procedure, no matter which one you opt for. Also, since it will require rest after the surgery, you’ll have to take off from work.